In an article posted on yourtango.com on September 12th, author Kait Smith discusses “3 Modern Day Deal Breakers”. The post references an it’s Just Lunch survey that interviewed over 1600 people. Respondents were asked whether income, education and career matter when seeking a partner. Questions were specific to work, education and money. Smith argues the results show that some women are still looking for protectors and times have not changed as much as we might think.

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Okay, we admit it, lunch could lead to . . . something.

The Cornell University research article published in Plos One titled “It’s Not Just Lunch: Extra-Pair Commensality Can Trigger Sexual Jealousy” finds that “people are evolved to recognize that eating together tends to involve, or perhaps lead to, something more than food.”

The study included 76 participants and was produced by the Dyson School of Applied Economics and Management at Cornell University. Authors Professor Brian Wansink and Kevin M. Kniffin discovered that meals with the opposite sex consistently elicit more jealousy from significant others than face-to-face interactions.

It’s not necessarily any situation where food is shared that elicits jealousy though. It’s the time you congregate and what you consume that counts. For instance, morning coffee is innocuous vs an evening meal, which is seen as more of an intimate interaction. Instinctively many of us are already aware of this and for It’s Just Lunch the nuances of this interaction are an art form. In fact we were delighted to see the topic under scrutiny. We encourage you to check out the article for an interesting perspective on what time, place and type of food can indicate.

Online dating photos can motivate us to make a decision about a person too quickly. Frank Partnoy summarizes his new book “Wait: The Art and Science of Delay” and references It’s Just Lunch as one of his case study examples in this short KPBS News video clip.

Procrastination is underrated according to Frank Partnoy. In his recently published book, “Wait: The Art and Science of Delay”, he discusses the possibility that there is too much pressure to make quick choices and that we can all benefit from taking the maximum time allotted before making a decision.

Professor Frank Partnoy is a Professor of Law and Finance and the director of the Center on Corporate and Securities Law at the University of San Diego. He is one of the world’s leading experts on the complexities of modern finance and financial market regulation.

In his book he draws a relationship between delayed responses and successful actions. The stock market, sports and dating are a number of examples he uses to show that measured, calculated and patient responses are superlative. It’s important to note though that he is not insisting you drag out the decision making process unnecessarily. He is simply saying, that once you ascertain the appropriate time frame, allow yourself until the very last moment to arrive at the outcome. This way you are likely to make a better decision.

In “Blink” a book about rapid cognition, Malcom Gladwell supports the theory that often our first decision is the right one, but even so he references gut instinct as a successful tool for experts. Partnoy does not overlook the need for urgency; rather he cites studies that show emergency room doctors who practice waiting one minute longer before deciding how to treat a life threatening injury have better success in saving the lives of their patients. The reality is though that almost all the decisions that we make in our lives every day are not life threatening, including choosing who we date, so ultimately time is a luxury we do have. Why rush it?

What #@*% Says About Dating Scene: our very own Melissa Brown, President of It’s Just Lunch commenting aboutthe latest viral videos poking fun at the pick-up lines men use!
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A survey of over 750 single men and women by professional dating service It’s Just Lunch debunks the myth of women being uptight flower-mongers and the men they’re dating ambivalent tools, in the process illuminating just how mutual the holiday really is for many couples. Rather than the dude taking it upon himself to plan the special day, 54% believe that the couple should plan the date together. Flowers remained prevalent on the wish list–43% of men believed a bouquet to be the best Valentine’s Day gift compared to the women’s 30% (after which falls chocolate at 5.2%, and lingerie at 1.6%). In fact, a larger percentage of women said the best gift would be a certificate for an activity that both parties can enjoy together.
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A national singles survey conducted by It’s Just Lunch, a personalized matchmaking service for busy professionals, revealed a number of interesting trends on dating preferences and expectations for single men and women on Valentine’s Day.
Men believed that flowers remain a Valentine’s Day staple, with 43% of male respondents saying a bouquet is the best gift. However, women answered quite differently- almost 38% said that the best gift is a certificate for an activity that a couple can enjoy together. In fact, only 30% of women thought flowers were the best Valentine’s Day gift. “Women want to be able to share an experience with a potential partner,” said Irene LaCota, a spokesperson for It’s Just Lunch. “Flowers are always a thoughtful gift, but an experience two people can share together helps build a foundation for future dates.”
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On the surface, it is just a casual lunch date in the middle of the day. No pressure.
After dabbling in online dating with no luck, Sam Scafford, 55, saw an advertisement for It’s Just Lunch and decided to give it a whirl. He was interviewed to reveal likes, dislikes, preferences and details about past relationships.
“We listen to what the client is describing to us as who they feel would be an appropriate match for them and then we use our judgment as a matchmaker to set up a first date for them,” says Amy Brinkman, franchise owner of It’s Just Lunch.

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“Men believed that flowers remain a Valentine’s Day staple, with 43 percent of male respondents saying a bouquet is the best gift. However, women answered quite differently — almost 38 percent said that the best gift is a certificate for an activity that a couple can enjoy together. In fact, only 30 percent of women thought flowers were the best Valentine’s Day gift,” the Feb. 7 PR Newswire ‘It’s Just Lunch Dating Survey Debunks Valentine’s Day Myths’ said.
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A survey by the dating company It’s Just Lunch found some surprising results that reveal men and women may view Valentine’s Day a bit differently.
The survey found while 43% of men thought flowers were the best gift to give on the 14th, only 30% of women thought a bouquet was the best gift. Instead, 38% of the women said they would prefer a gift certificate for an activity the two could share together.

”Feeling a spark on a first date has less to do with looks and more to do with how at ease you feel, according to a recent survey of 5,000 singles by dating service It’s Just Lunch”